Self-Hosting GoatCounter with an nginx Reverse Proxy and SSL

  • 14th Dec 2023
  •  â€˘ 
  • 5 min read
  •  â€˘ 
  • Tags: 
  • TIL
  • guide

Being curious about the traffic on this site and the tabi demo, I researched ethical analytics tools. My goal was to satisfy my curiosity without compromising the privacy of visitors; I’m against tracking and I don’t want to contribute to surveillance capitalism.

I found GoatCounter, a lightweight, open-source, privacy-friendly web analytics tool. It’s a single binary and it can be self-hosted. A perfect fit!

The self-hosting instructions for GoatCounter are sparse. There’s this script that automatically downloads and sets up GoatCounter. However, I’m not comfortable running scripts without examining them first, particularly when they’re run as root.

The guide that follows is based on the script, with extra steps for an nginx reverse proxy with SSL certificates. If you’re on a systemd Linux distribution (Debian, Arch, Ubuntu…), you should be able to follow along.

By the end of this article, you’ll have a dashboard like or (it’s up to you whether to make it public).

Let’s begin!

Download and Install

We’ll need root permissions for everything we’re about to do, so let’s start a root shell:

sudo -i

Download the GoatCounter binary. Get the URL for your system from the GoatCounter GitHub releases page.

I used:


If you’re unsure about which system you’re on, you can run the arch command. If you get x86_64, you’ll need the amd64 package, like me.

Unzip the file:

gunzip *goatcounter*gz

Move it to /usr/local/bin/ and set the appropriate permissions:

mv goatcounter* /usr/local/bin/goatcounter
chmod +x /usr/local/bin/goatcounter

Let’s create a specific user to run GoatCounter, for security isolation:

useradd goatcounter --system --user-group --shell /sbin/nologin \
--comment "GoatCounter web analytics" --create-home \
--home-dir /var/lib/goatcounter

Now run goatcounter to set up our user and credentials. Make sure to use your actual e-mail and URL (where the dashboard will live, not the site you want to track):

cd /var/lib/goatcounter/
sudo -u goatcounter /usr/local/bin/goatcounter db create site \
-createdb -vhost

This will ask for a password for the GoatCounter dashboard.

nginx Setup with SSL

First you’ll need to configure your DNS for your URL ( and get the TLS certificate. I used Let’s Encrypt’s certbot for the certificate.

Now it’s time to set up the nginx reverse proxy. Here’s what the site config should look like:

server {
    if ($host = {
        return 301 https://$host$request_uri;

    listen 80;
    return 301 https://$host$request_uri;

server {
    listen 443 ssl http2;

    ssl_certificate /etc/letsencrypt/live/;
    ssl_certificate_key /etc/letsencrypt/live/;

    location / {
        proxy_set_header Host $host;
        proxy_set_header X-Real-IP $remote_addr;
        proxy_set_header X-Forwarded-For $proxy_add_x_forwarded_for;
        proxy_set_header X-Forwarded-Proto $scheme;

Modify the $host/server_name and ssl_certificate/ssl_certificate_key paths to match your URL and certificate paths.

In the proxy_pass directive, set your preferred port and use it for the next steps.

Starting GoatCounter

Check the nginx config has no issues and reload it:

nginx -t && systemctl reload nginx

Let’s see if goatcounter works:

/usr/local/bin/goatcounter serve -listen :8091 -tls none

You should see:

Dec  14 13:18:47 INFO: ready; serving 1 sites on ":8091"; dev=false; sites:

And you should be able to log in to the dashboard on the URL you chose.

If everything’s working, good job! Now it’s time to set up a systemd service file. This will help us easily start/stop goatcounter and automate its (re)start on boot/failure.

systemd Service File

Still from the root shell, we create the file with:

$EDITOR /etc/systemd/system/goatcounter.service

Here’s a good starting point for this file. For the ExecStart= line, use the same command we just tested:

Description=GoatCounter web analytics

# Restart on failure.
# Set the working directory to the user's home directory.
# Specify the executable for the service.
ExecStart=/usr/local/bin/goatcounter serve -listen :8091 -tls none

# Security.


Save the file and exit the editor.

Starting the Service

Now we’ll reload systemd and start the service:

systemctl daemon-reload
systemctl start goatcounter

At this point, you should be able to access your dashboard on the URL you chose. You can check the service status with systemctl status goatcounter. To see the logs, use journalctl -fu goatcounter.

Finally, enable the service to start on boot:

systemctl enable goatcounter

That’s it! Now goatcounter will start on boot and restart if it fails. Happy analytics!

If you want to support the GoatCounter project, you can sponsor Martin Tournoij, its creator and maintainer, on GitHub Sponsors.